This Privacy Policy explains how Liferewilded ("we", "us", or "our"), the operator of liferewilded.co.uk, collects, uses, stores, and protects personal information when you visit our casino review website. Liferewilded.co.uk acts as the data controller for all personal data processed in connection with your use of this site. By continuing to browse liferewilded.co.uk, you acknowledge that you have read and understood this policy. This policy was last updated in 2026 and applies to all users located in Great Britain and beyond.
Information We Collect
Information You Provide
- Contact enquiries: Your name and email address when you submit a question or feedback form.
- Newsletter sign-up: Email address if you opt in to receive updates from liferewilded.co.uk.
- Comments or reviews: Any content you voluntarily submit through interactive features on the site.
Information Collected Automatically
- Device and browser data: IP address, browser type, operating system, and screen resolution.
- Usage data: Pages visited, time spent on each page, referral URLs, and click-through behaviour.
- Cookie data: Identifiers placed on your device as described in the section below.
- Affiliate tracking data: Click IDs and session tokens generated when you follow a link to a partner casino operator.
Cookies We Use
Liferewilded.co.uk uses cookies and similar tracking technologies to ensure the site functions correctly, to understand how visitors interact with our content, and to measure the performance of our affiliate partnerships. You can manage your cookie preferences through the consent banner displayed on your first visit or via your browser settings at any time.
| Cookie Type | Purpose | Retention |
|---|---|---|
| Essential | Enables core site functionality, security features, and session management. The site cannot operate properly without these. | Session / up to 1 year |
| Analytics | Collects anonymised data on page visits and user journeys (e.g. via Google Analytics) to help us improve liferewilded.co.uk. | Up to 26 months |
| Affiliate / Marketing | Tracks referral clicks to partner casino operators so that liferewilded.co.uk can attribute conversions and earn commission. | Up to 30 days |
| Preferences | Remembers your cookie consent choices and display preferences (such as language or region) across sessions. | Up to 12 months |
| Social Media | Set by embedded social sharing buttons; may track your activity across other websites if you are logged into those platforms. | Varies by provider |
How We Use Your Data
- To deliver, maintain, and improve the content and functionality of liferewilded.co.uk.
- To respond to enquiries, comments, or support requests submitted by users.
- To send newsletters or promotional updates where you have given explicit consent.
- To analyse site traffic and user behaviour so we can enhance our casino reviews and editorial content.
- To track affiliate referrals and measure the commercial performance of our partner links.
- To comply with applicable legal obligations, including responsible gambling requirements relevant to the GB market.
- To detect, prevent, and address technical issues, fraud, or misuse of the site.
Legal Bases for Processing
Liferewilded.co.uk processes personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Our legal bases are: consent — where you have actively opted in (e.g. newsletter sign-up or non-essential cookies); legitimate interests — where processing is necessary for our business purposes, such as analytics and affiliate tracking, provided those interests are not overridden by your rights; and legal obligation — where we are required to retain or disclose data by law. You may withdraw consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
Third Parties & Affiliate Links
Liferewilded.co.uk contains links to third-party casino operators and gambling platforms. When you click an affiliate link, you will be redirected to the operator's own website, which operates under its own privacy policy and terms of service. We are not responsible for the data practices of those operators. We also use third-party analytics providers (including Google Analytics) and may share aggregated, non-identifiable data with advertising partners. These providers are contractually required to handle data securely and in compliance with UK GDPR. We do not sell your personal information to any third party.
Your Privacy Rights
- Right of Access: Request a copy of the personal data liferewilded.co.uk holds about you.
- Right to Rectification: Ask us to correct inaccurate or incomplete personal data.
- Right to Erasure: Request deletion of your personal data where there is no compelling reason for its continued processing.
- Right to Data Portability: Receive your data in a structured, machine-readable format and transfer it to another controller.
- Right to Object: Object to processing based on legitimate interests, including profiling and direct marketing.
- Right to Restrict Processing: Ask us to pause the processing of your data in certain circumstances.
- Right to Withdraw Consent: Withdraw any consent you have previously given at any time via the cookie settings on liferewilded.co.uk.
- Right to Lodge a Complaint: You have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been handled unlawfully.
Data Security & Retention
Liferewilded.co.uk implements appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or alteration. These measures include encrypted connections (HTTPS), access controls, and regular security reviews. We retain personal data only for as long as is necessary to fulfil the purposes outlined in this policy or to comply with legal requirements. Contact form data is typically retained for no longer than 12 months. Anonymised analytics data may be held for up to 26 months. When data is no longer required, it is securely deleted or anonymised.
Contact
If you have any questions, concerns, or requests relating to this Privacy Policy or the way liferewilded.co.uk handles your personal data, please contact the Liferewilded team by email at [email protected]. We aim to respond to all privacy-related enquiries within 30 days of receipt. Postal correspondence can be addressed to the data controller at the registered address associated with liferewilded.co.uk